Corporate ambidexterity and digital transformation: An analysis of competitiveness and the development of skills in the future of communication and journalism
Abstract
This study examines the impact of digital transformation and organizational ambidexterity on the journalism and communication sector, highlighting the need to balance innovation and operational efficiency in an environment characterized by rapid technological change and increasingly demanding audiences. The expansion of digital platforms and social networks has profoundly reshaped the dynamics of information production and consumption, pressuring traditional media to revise their operational models and adopt strategies aligned with the new informational paradigm. Using a qualitative and exploratory approach supported by a systematic literature review, the study assesses how the intersection between digital transformation and organizational ambidexterity influences competitiveness, skills development, and the adaptive capacity of media organizations. The case study of the Diário de Moçambique newspaper (2021–2023) reveals critical challenges such as declining revenues, technological vulnerabilities, digital piracy, and significant skill gaps—elements evidenced through the graphs and analytical matrices developed for this research. The findings indicate that adopting an ambidextrous posture—combining the exploration of new digital technologies with the improvement of traditional processes—is essential for increasing the relevance of media organizations, strengthening audience engagement, and ensuring more sustainable journalistic practices. The study concludes that balancing exploration and exploitation is fundamental for media companies seeking to remain competitive and resilient, leveraging digital opportunities to reinforce their social role, expand access to information, and contribute to building a more informed, fair, and participatory society.
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